and promotional spending as a percentage to sales. In addition, administrative expenses declined by -44.9% YoY in Q4’18 due to last year’s various extra expenses aforementioned. The Company Q4’18

rationalization), having margin accretive new products launches and a cautious and active evaluation of advertising and promotional spending. In overseas markets, total revenue from sales improved by THB 61.5

total sales, a decrease from the ratio of 24.6% in the corresponding period last year mainly due to a significant decrease in advertising and promotional expenses in the UK market under the operation of

% 0.3% SSSG of Hardline segment -4.5% -2.6% SSSG of Food segment 1.5% 1.0% (1) Other income comprises revenue earned primarily from promotional, advertising income and logistics and distribution income

18.6 20.1% Total cost of sales and services 1,893.7 1,493.0 -400.7 -21.2% 3,858.5 3,208.2 -650.3 -16.9% Gross profit 762.6 833.1 70.5 9.2% 1,540.7 1,782.3 241.6 15.7% Promotional income 80.6 36.0 -44.5

utilities expenses, and decreased promotional expenses, despite additional expenses from new stores, both from retail and rental spaces. On the other hand, operating revenue increased; as a result, the

was mainly due to the incremental expenses from new stores, both from retail stores and rental spaces, and higher promotional expenses especially for online advertisements. However, the percentage of

adding new services on the kiosks to meet customers’ needs and serve more convenient for the customers and also gradually launches promotional campaigns , which has been well received by our customers, in

financial statements Change Increase/(Decrease) For The Year Ended 31 December 2017 2018 THB mm % THB mm % THB mm % Advertising and promotional expenses 511.29 88.02 455.66 89.26 (55.63) (10.88) Sales

ended 31 December 2018 2019 THB mm % THB mm % THB mm % Advertising and promotional expenses 455.66 89.26 372.26 86.19 (83.40) (18.30) Sales employee cost 22.99 4.50 34.63 8.02 11.64 50.63 Freight expenses