discipline since 3Q22 by removing the freebies in the entry- level package while taking cautious steps to uplift the ARPU. However, the fragile cost-concern environment, especially for price-sensitive segments
-related usage. The resumed growth was driven by delivering superior quality in network and services with value-based package structures, together with the deployment of personalized cross-selling upselling
Bt30,775mn, increasing 4.3% YoY 1.4% QoQ, driven by improved consumer sentiment and increased data consumption. AIS mobile ARPU continued to benefit from package restructuring in prepaid, personalized cross
such as tour package. Further, in March and April 2020, which is in the Covid-19 situation, more people stay at home and the watching of TV increases accordingly. The change of consumer behavior directly
was still maintained at around Bt600 but with a speed range scaled up to 30-50Mbps, while the 100Mbps package is now accessible at below Bt1,000. 1Q18 Operational Summary In 1Q18, total mobile
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution centers and fleet of cash vans (2) marketing and promotional expenses in
96.6% in the corresponding period last year. The considerable rise was due to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution
million up by THB 845 million or 87.8% in the corresponding period last year. The considerable rise was due to increase in major expenses including (1) employee’s remuneration package and rental payments in