focus more on doing projects with the public sector has caused the company’s back logs to decrease by 47.57 million baht between the year ending December 31st, 2017 and December 31st, 2018. The reduction
offer different products and services and are managed separately because they require different business operation and marketing strategies. The new segments are comprised of 3 segments as the following
competition also translated into a 4% reduction in total marketing expenses YoY. FY18 CAPEX was lowered as 4G coverage was mostly completed and investment of Bt20bn was to mainly support added capacity and FBB
discount was provided to those being impacted by measures to contain COVID-19. Still, the discount did not significantly drag gross profit margin down due to reduction in advertising and marketing expense
expanded penetration rate which is estimated at 47.5%, together with the urbanization trend. Most operators continued deploying strategies to uplift the ARPU by offering more comprehensive services and
increased from excise tax and partly offset by cost reduction of raw materials and packaging. Food business Food cost of sales slightly increased from utilities cost in production and partly offset by cost
over the long term. Guided by our core strategies of “Customer Centricity", KBank has decided to redefine our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred
information shall cover at least the following matters: 1.1 Vision, objectives, goals and strategies Provide as much information as deemed appropriate on the vision, objectives, goals and business strategies of
broadband penetration and continuous ARPU uplift through cross-selling and upselling add-on content and innovative products. Service providers employed strategies targeting higher-tier customers with new