. Operators continued to deploy aggressive discounts in order to retain existing base and also attract new demand. During the COVID outbreak, operators have launched work from home package with lower price
discipline since 3Q22 by removing the freebies in the entry- level package while taking cautious steps to uplift the ARPU. However, the fragile cost-concern environment, especially for price-sensitive segments
-related usage. The resumed growth was driven by delivering superior quality in network and services with value-based package structures, together with the deployment of personalized cross-selling upselling
such as tour package. Further, in March and April 2020, which is in the Covid-19 situation, more people stay at home and the watching of TV increases accordingly. The change of consumer behavior directly
earnings im- pact from the seasonal maintenances. Figure 1: IVL Quarterly Core EBITDA (LTM) The steady improvement seen in core earnings follows on from IVL’s strategy of prudent invest- ments in the higher
ของ ลกูค้าและตลาด อีกทัง้บริษัทฯ ยงัมีบริษัทแม่คือ VGI ซึ่งเป็นบริษัทฯ ท่ีมีสื่อโฆษณาที่หลากหลาย ท าให้สามารถจดั Package การขาย และ Bundle สือ่โฆษณาเพื่อดงึดดูความสนใจให้ลกูค้าเข้ามาใช้สือ่ของบริษัทฯ
was still maintained at around Bt600 but with a speed range scaled up to 30-50Mbps, while the 100Mbps package is now accessible at below Bt1,000. 1Q18 Operational Summary In 1Q18, total mobile
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution centers and fleet of cash vans (2) marketing and promotional expenses in
96.6% in the corresponding period last year. The considerable rise was due to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution