from cost reduction during mall temporary closure which in line with a decrease in revenue. Administrative Expenses Total administrative expenses constituted expenses on personnel, marketing & promotion
paragraph, the CIS operator shall comply with the orders of the SEC Office to proceed with one of the following actions: (1) to suspend the advertisement or stop the sales promotion activities completely or
emphasize on growing market share to become the leading brand in Thailand by stressing importance on effectiveness of corporate communication on both media advertising and promotional spending, as well as
appraised value. After entering into the disposition of assets, the Company will still have the same business nature as usual having main source of revenue from advertising and distribution of Bangkok Post
recognition of EFL sponsorship fees for the first time after the first recognition in June 2017, resulting in the increase of THB 31 million in sponsorship fee paid by ICUK, (2) rising advertising expense for
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
conference, public relation activity on construction progress, crisis management and risk management, and press trip) 3 d) Advertising ( media plan and budget, creative design, copywriter and content, and
, decreasing 6.9% YoY but increasing 12% QoQ, mainly from the movement in handset campaigns and higher advertising spending to increase customer awareness in the quarter. Marketing expenses to total revenue was
total sales, a decrease from the ratio of 24.6% in the corresponding period last year mainly due to a significant decrease in advertising and promotional expenses in the UK market under the operation of
, consultants, staff training, and marketing and advertising activities, suspending new hires • Optimizing staff by using technology to promote work efficiency and reduce overtime expenses • Renegotiating with