million, increased from 9M16. The increase was mainly due to the increase of distribution cost of new outlets (i.e. Phra Nakorn Sri Ayutthaya Branch and Hat Yai branch) and marketing expenses related to
various marketing activities such as by joining Ambiente Trade Fair in Germany, HOFEX in Hong Kong, Food and Hotels Association Singapore Indonesia and Malaysia, AHAR in India, Holetex in China and Makro
increase of THB 13.1 Mn or 23.2%. This increase was mainly due to the (1) the increased number of franchise branches (2) adjustment increasing the royalty and marketing fee rates for those franchisees
same period of previous year. The amount increased were mainly driven by the rise in personnel expenses, rental cost, maintenance cost, and marketing expense. However, SG&A as a percentage of sales has
2018 of 4.70mb and 3.6mb of exchange losses booked in Q2 2019 in relation to our exposure in foreign currency as a result of strengthening of Thai Baht. We have also booked higher staff cost in marketing
cost in marketing department and marketing cost in Q2 2019 as we geared up for the new businesses. T.662 636 6999 F.662 646 4200
marketing strategies to increase gross profit and a net profit decreased from the previous 0.63 million baht due to the year 2017, the Company had investments in many foreign countries as a result the cost of
-month /2017 due to the introduction of 5 new branches. The Group had other revenues of THB 6.57 million, higher than THB 5.88 million in 9 –month 2017 from marketing activities services rendered. Cost of
continued with marketing campaigns as well as promotional activities at distribution channels that helped sustain our leadership position in the RTD Tea market in Thailand. For international market, revenue
Company has acknowledged the situation and adjusted the strategy and marketing plans accordingly to minimize the impact, by focusing in expanding the customer base and emphasizing in online channel