staff cost from acquisition and provision for obsolete equipment, while marketing expense benefited from government campaign and optimization effort, decreased by -3.6% YoY. 1H24 EBITDA increased by 21

expense due to higher staff cost from acquisition and provision for obsolete equipment, while marketing expense benefited from government campaign and optimization effort, decreased by -3.6% YoY. 1H24

, sales & marketing expenses for the launch of new residential projects, write-off/impairment of asset, one-time income/expense, etc. Residential Business As the Company’s high-rise projects – namely ‘The

สมัพนัธแ์ละการสง่เสรมิการขายโครงการตา่งๆ ทีพ่รอ้มโอนกรรมสทิธ์ิ เพื่อการ รบัรูร้ายไดแ้ละเพื่อการเรง่ยอดขายโครงการท่ีอยูร่ะหวา่งก่อสรา้ง ท าใหม้คีา่ใชจ้่ายในการโฆษณาและ Marketing เพิ่มขึน้ นอกจากนี ้บรษัิทฯ มี

Boonterm kiosk is Bt8,778mn or 64.6% YOY. The numbers of active subscribers are 24.2mn with 2.1mn transactions per day. The Company continuously organizes the marketing activities for customer base expansion

Chinese tourists in Chiangmai, competition in market we operate and hotel renovation in Phuket. • Overseas hotels: the revenue increased by THB 13.2 million, or 4% yoy, mostly due to the marketing strategy

. The total usage amount via Boonterm kiosk is Bt9,311mn or 61.5% YOY. The numbers of active subscribers are 24mn with 2.1mn transactions per day. The Company continuously organizes the marketing

million, increased from 9M16. The increase was mainly due to the increase of distribution cost of new outlets (i.e. Phra Nakorn Sri Ayutthaya Branch and Hat Yai branch) and marketing expenses related to

various marketing activities such as by joining Ambiente Trade Fair in Germany, HOFEX in Hong Kong, Food and Hotels Association Singapore Indonesia and Malaysia, AHAR in India, Holetex in China and Makro

increase of THB 13.1 Mn or 23.2%. This increase was mainly due to the (1) the increased number of franchise branches (2) adjustment increasing the royalty and marketing fee rates for those franchisees