1 1Q19 MD&A Advanced Info Service Plc. Executive Summary Mobile growth remained soft from ongoing price competition Overall mobile market in 1Q19 reflected industry's effort in gradually
increase of the number of Internet users; the ongoing expansion of the e-Commerce market; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media
is expected to continue, supported by an ongoing adoption of customer value management aiming to improve quality ARPU. AIS Fibre has continued its growth despite heightened pricing environment
ongoing cost optimization. To support brand awareness and seasonal handset campaigns, marketing expenses and handset loss were Bt3,045mn in total, increasing 27% YoY and 11% QoQ. Total SG&A hence increased
3,300 3,400 6M/16 6M/17 - 2 1 % Y o Y - 1 7 % -12% YoY -12% YoY Page 3 However, Branded export sales continued to grow strongly by c.20%, since the Company has been working closely with its distributors
future. The new preventive measures will also come with traceability, enhancing the ability to trace back the route of the product. At the current stage, the Company is working on process improvement
specific information regarding work place location, time period of work, position, scope of work and responsibility, and proportion of time working for asset custody function to the total time of working
place location, time period of work, position, scope of work and responsibility, and proportion of time working for asset custody function to the total time of working; □ (2.3) Personnel planning for
written policy, scope, or definition of work to be outsourced, with approval, whether on a general or case-by-case basis, of the board of directors or the working group assigned by the board of directors
, and mobile phones to support remote working and learning during the pandemic. Without reasons to upgrades, consumers continue the usage of their existing devices which impact the overall IT market