arising from changes in consumer behavior in the digital and online age In 2017, the advertising https://market.sec.or.th/public/idisc/Download?FILEID=dat/news/201806/18059488.pdf < > > <

popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their

and traditional media have peaked and they will be surpassed by OOH media (Outdoor, Transit and In-store media) and digital/online spending in a near term. To capture the key components of industry

, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising

relocated to OOH media, i.e. outdoor, transit and in-store and digital or online media. 3.3 Summary of financial statements during the past 3 years and the latest quarter ended March 31, 2018 together with

the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad

developing on online and digital media, and transferring print media customers to online platform on www.yellowpages.co.th. In 2016 and for 6-month period ending 30 June 2017, Media and Advertising on Yellow

the business operation of producing and broadcasting business news programs under the brand JKN-CNBC, which started broadcasting in July 2019 through digital television stations and online. Moreover

strategies and policies by controlling and reducing unnecessary operating expenses coupled with developing digital and online platform, monetizing brand and focusing more on consumers. In addition, making

and reducing unnecessary operating expenses coupled with developing digital and online platform, monetizing brand and focusing more on consumers. In addition, entering into such transactions will help