consumer protection and customer privacy, taking into account the changing customer expectations for greater convenience and speediness over omni-channel. Beyond the above strategies, we focus on proactive

2% YoY, going at the same direction of the slowdown in food and beverage segment. Proportion of each market segment and growth of domestic RTD fruit juice market is as shown in figure 2 (Source

: First R – Rebrand: The Company is changing its corporate brand identity to be more modern and reflect the Company’s status as an international brand. The new corporate brand identity communicates the

-balanced revenue stream from domestic and international portfolio, aligning to the Company’s long-term strategic direction. Below highlights the Company’s growth outlook by region: Asia Pacific: - Positive

oil price by 4.30 Baht/kg or down 21%, which was the same direction as the soften in Malaysian crude palm oil price (CPO-MPOB) due to high inventory. In addition, there was a pressure from soy bean oil

business sector, especially for Cloud products and ICT solutions, increased 30% YoY. The cost of services rose 2.4% YoY, mainly due to the increase in content costs in line with the business direction of

services. This is in line with changing consumer behavior after the COVID-19 outbreak. 2023 Outlook Perspective on the Recovery After the Easing of COVID-19 Measures Presently, the situation of the COVID-19

stimulus measures. Against this backdrop, KBank has established its business direction primarily by considering the balance of three dimensions – economy, society and environment – under good corporate

uncertainties on various fronts. These include domestic and international conflicts, the UK’s exit from the EU, and changing US government policies. These events were accompanied by the depreciation of the US

both financial and non-financial services, as we continue to gear up for being “The Bank of AEC+3” along with being a Regional Digital Bank. We have established our business direction primarily by