Management Discussion and Analysis For the fourth quarter and year ended December 31, 2019 Bangkok Commercial Asset Management Public Company Limited 99 Surasak Rd, Silom, Bangrak, Bangkok 10500
domestic population and major developed countries . These uncertainties would pressure telecom industry and our core service revenue, while competition is anticipated to remain high with pricing strategy to
than in 2021, economic activity and domestic consumption are expected to gradually improve. AIS will focus on building the foundations to be a ‘Cognitive Telco’ that accelerates network intelligence and
-opening as well as strong domestic acquisition from rising economic activity. AIS remained our focus on driving 5G adoption reaching 3.9mn subscribers with ARPU uplift of around 10-15%. However, ARPU
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
, despite global and domestic economic uncertainties. Customers continue seeking solutions that enhance flexibility, enable effective cost management, and foster sustainable growth. Mobile business continues
has heavy reliance on tourism and export, both of which depends largely on global economic recovery based on pandemic risk being subsided. Widespread exercise of social distancing as well as domestic