establish a stronger presence in the high-end market segment. Management Discussion & Analysis 2022 2 I 9 The increase in sales revenue was contributed by (1) increase in Branch sales by THB 38.56 million, (2
has a total of 51 operating branches, including 11 new branches comparing to December 31 2021 which consisting of 6 new dessert cafés and 5 new AU marketplace. In addition, by mid 2023, the Company
in the form of After You Marketplace. These include the branch at Petch Pratep PTT Petrol Station, opened on 6 March 2023 and the branch at Rama 4 PTT Petrol Station, opened on 29 March 2023. As a
of the Dessert Shop into a new store format under "After You Marketplace" to generate additional income streams and to maximize the utilization of areas in the existing stores, especially during the
the market as well The total number of money transfer transactions was 5.8 mn, an increase of 864% YoY Business Overview 4Q16 1Q17 2Q17 3Q17 4Q17 2016 2017 %YoY Total usage amount through “Boonterm
maintain as the leader of online top-up machines market, both in terms of number of kiosks and total usage amount. The Company emphasizes efficient Boonterm kiosk spot. In 1Q18, the Company has installed 5
leader of online top-up machines market, both in terms of number of kiosks and total usage amount. The Company emphasizes efficient Boonterm kiosk spot as well as launches marketing promotion through the
online website (e-Marketplace) called “BeMall”. Boonterm will penetrate the core market segment of the cash market and technological ignorance. Be- Wallet will penetrate the new market segment of the
. Nonetheless, the business sector remained challenged by new modes of competition, the broader marketplace amid the advancing digital age, regulatory changes, the rapid pace of technological advancement and fast