) convergence strategy to acquire/retain quality customer segments to increase revenue per household. Non-mobile enterprise business also posted solid results with revenue of Bt1,241mn and growth of 30% YoY and
of 115k subscribers, a strong increase of 25% YoY. The increase was due to an expansion of service coverage to more suburb areas as well as efforts to reduce the churn rate from the strategy to offer
the Ecosystem Economy strategy which engage partnerships from various industries to increase the value of the products and services bundling matching various customers’ needs and maintained its position
around 10-15%. • Fixed broadband revenue was at Bt2,857mn, increasing 15% YoY and 5.4% QoQ following content bundling strategy and upselling value packages which resulted in the ARPU recovery. AIS focused
products to reinforce brand positioning and the Company’s sale strategy that bundles sales of both products. Nevertheless, several categories had its sales decrease YoY including (1) DIY Products, decreased
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