investing in product development to serve needs of target customers and change in product mix strategy to get high quality product which is value for money to serve customer. The company focused on marketing
of last year. In addition, MK was focused on the construction plan that conformed with consumer behavior and modern taste. MK emphasized on well-being when designing its housing products. And this
compared to the same period of 2019. This was mainly because the Company focused on costs control and there was an increase in employee benefit provision of Baht 46 million in the second quarter of 2019
creating business alliances that grow together and ready to operate the ZIGA OUTLET franchise expansion and the expansion of branches according to the target in the second quarter. A marketing plan focused
changes of cost. Consequently, it affected the profit margin. the Company still has no policy to overstock but to manage the inventory turnover efficiently. Beside this, The Company focused on managing the
such as salary of salespeople and beauty advisors from both the Company and Kuron Company Limited. In addition, we have focused on efficiency in cost control. Consequently, sales expenses to sales
was due to the fact that the Company has focused on promotional activities were also organized jointly with leading shops and department stores. In May 2017, the Company cooperated with Big C
THB 60.4 mn or equivalent to 27.9%.Regardiing to the late Q2/2017, the Company have ordered steel-coil to stock for production of finish goods to support sale order from customer during second half of
had improperly used the money received from issuance of bills of exchange. The Securities and Exchange Commission (SEC) has ordered to revise the year 2015 financial statements and the 3rd quarter of
had improperly used the money received from issuance of bills of exchange. The Securities and Exchange Commission (SEC) has ordered to revise the year 2015 financial statements and the 3rd quarter of