acquisition and maintain existing subscribers . The spending on handset subsidies were controlled and focused on quality subscriptions, even though new models e.g. iPhone X, Samsung Note 8 were released

for users. Given an early stage of 5G technology, there are currently 16 models of 5G device with starting price over Bt10,000. Hence, adoption rate is expected to be limited this year. We continued to

revenue of total 36 million baht, have been set up in 2 different models. The first model is a semi-permanent store where dining areas are available, and the menus offered are closely similar to menus

aggressive plans which offered a large bucket of data and attractive voice quota were launched in prepaid. Low-end handset subsidies remained selectively offered by area while high- end handset models were

องบริษทัหลกัทรัพย ์ (2) การทบทวนหลกัเกณฑก์ารจดัอนัดบัความน่าเชือถือ (IOSCO standard ขอ้ 1.13) CRA ตอ้งจดัใหมี้การทบทวนหลกัเกณฑก์ารจดัอนัดบัความน่าเชือถือ (methodologies) การจดัทาํแบบจาํลอง (models) และ

various actions which help to mitigate potential effects. The Company has proactively implemented stronger preventive measures in all its business locations. Business models were adjusted to offer more

ARPU uplift for these 5G subscribers by 10-15%. We expect more affordable models of 5G mobile devices throughout the 2H21 which should drive our 5G subscribers to 2mn, a renewed target. Announced

through franchise models • Focus on regional branch expansion throughout major cities in order to create opportunities to capture more customers • Target to expand to total of 100 branches by the end of

has been intense competition in certain areas for customer acquisition. However, the chipset shortage is a challenge to increasing affordable 5G-compatible models that enable 5G attraction. The home

affect the business operations, internal control, and financial reporting. Moreover, the company launches measures to deal with the changes sufficiently. 9.2 The company assesses changes in business models