fixed costs. Services expenses In 1Q2023, services expenses were THB 1.20 million, decreased by THB 0.09 million or -7.09% YoY mainly due to the decrease in promotional activities. Administrative expenses

of marketing and promotional budgets to spur growth through priority channels, strong push of product sampling experiences among the target group to attract the trials for future sales and cost

online channels and call centers. These included SHOP4YOU, Click & Collect, and Same-day and Next-day Delivery. In addition, the Company rolled out marketing and promotional activities through e-commerce

want products at Commart prices. Throughout March 2024, the company has organized Advice IT Expo activities through storefronts as well as online channels. To increase sales channels at promotional

-based purchases led to increased trade discounts, thereby boosting gross profit (GP). However, the growth in GP for Q3 showed a decrease compared to the first half of the year, mainly due to promotional

intensive promotional scheme constructive to sales growth and an establishment of retail network under an appropriate return on sales. The new product, carbonated Carabao Green Apple flavor in a 180-ml can

After You dessert café and Maygori, utility expenses, and other selling expenses such as marketing and promotional expenses, and depreciation of asset of each branch. For the three-month period ended 31

, an increase of Baht 39.85 million or up by 7.41% due to higher support fee of promotional activities and service income under “Home Service” program. 2. Gross profit was Baht 3,964.67 million, an

other selling expenses such as marketing and promotional expenses, and depreciation of asset in each branch. For the year ended 2017 and 2016, selling expenses were THB 227.52 million and THB 178.53

Consolidated financial statements Change Increase/(Decrease) For Three Months Period Ended 31 March 2018 2019 THB mm % THB mm % THB mm % Advertising and promotional expenses 105.70 88.39 83.54 86.04 (22.16