เหตใุห้บริษัทจ าเป็นต้องปรับกลยุทธ์ในการด าเนินงานใหม่ โดยก าหนดปี 2560 เป็น “ปีแห่งการปรับเปล่ียน” (Year of Shift) ภายใต้สภาวะถดถอยขององค์กร บุคลากรของทัง้องค์กรตัง้แต่ ผู้บริหารระดบัสงูจนถงึพนกังานทัว่ไป

continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more

outflow for PPE and interim dividend pay out in Feb’19. Current investment decreased by THB 904 million due to the shift from short-term to long-term investments (see more details in notes to financial

increased over the past few years, benefiting from the shift in people’s behavior to spend more time outside as well as its strength as being a media that reaches consumers when they are on the go and

the full effect of Saraburi Quicklime addedon March 19th. Similar to Q1 2018, the revenue was from core business, that is a major shift compared with H1 2017 when the contribution of Engineering was a

popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their

performance. The turnaround was mainly resulted from cost and sales and marketing strategies shift, expenses cut and control, efficiencies improvement, and work processes adjustments throughout the Company

. The government spending would still be the crucial driver for Thai Economy, especially the investment in large transportation infrastructure projects such as Double – track railway project and sky train

. Exports, a key driver of the manufacturing sector, contracted at an accelerated pace compared to the first quarter. Additionally, manufacturing output also continued to falter in the same period. More

performance on the positive side was the higher volumes (due to both market demand and the acquisition of Saraburi Quicklime) which was the main driver behind a nearly 50% increase in revenues compared to Q3