has been intense competition in certain areas for customer acquisition. However, the chipset shortage is a challenge to increasing affordable 5G-compatible models that enable 5G attraction. The home

the Company was 5,982.2 million baht, decreased by 1.2 percent from the same period in the previous year, mainly due to a slight decline in airline performance by 2.5 percent from highly intense

airline business slightly declined by 0.6 percent from highly intense competition which caused the average fare to drop by 6.0 percent, particularly in Indochina routes. This was a consequence of increasing

1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through

and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net

share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network

softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from

some periods in the quarter, the retail price was incongruous with the product cost. As for the industrial marketing, it dipped from intense market competition. Power Plant Business Group recorded

Company has developed boonterm smart kiosk in various model for serving the needs of current customer and new customer in the future. In 1H19, according to the intense competition in the online top-up

passenger yield dropped from 4.91 baht per passenger-kilometers to 4.79 baht per passenger- kilometers or by 2.3 percent as a consequence of intense competition within the industry. Regarding the airport