% YoY and 1.5% QoQ supported by softened handset subsidy. Marketing expenses were Bt2,608mn, dropping 32% YoY and 9.1% QoQ. In 3Q17, AIS’ handset campaigns were more targeted in gaining mid- to high-end
–0.9% QoQ. AIS Fibre (home broadband service) subscriber base continued to be driven by demand for home connectivity in the new normal with the solid subscriber growth of 34% YoY, gaining 53k net adds in
the growth in accordance with business plan for over the next 2-3 years, yet not being fully utilized nor gaining benefit from the economies of scale particularly in the glass-bottle manufacture and
contribute to 80% of RTD coffee sales. The capacity expansion projects to support the growth in accordance with business plan for over the next 2-3 years, yet not being fully utilized nor gaining benefit from
-3 years, yet not being fully utilized nor gaining benefit from the economies of scale particularly in the glass-bottle manufacture and bottling plants had caused the rising in cost per unit of branded
year. AIS Fibre maintained the focus on quality acquisition in 57 key cities gaining a net addition of 53,800 subscribers, similar pace to that of 3Q18. However, with price competition, ARPU declined to
giving more importance to speed and convenience. As a result, the readiness of food delivery and the speed of service has been gaining more importance, which Mikka was able to meet this demand well with
pressure ARPU, resulted in -1.2%QoQ decline in blended ARPU to Bt232. With continuing trends for work and learn from home, fixed broadband subscribers delivered solid subscriber growth of 7.1%QoQ, gaining
all business segments. • Mobile revenue is expected to rebound – AIS strives to extend leadership in the mobile sector by capturing the 5G trend and gaining revenue market share, particularly in high