customers’ demand through online channels. Marketing strategy has become more focused on e-commerce websites and social media platforms. International sales revenue increased to 48.58% compared to the last
achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has
over the long term. Guided by our core strategies of “Customer Centricity", KBank has decided to redefine our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred
from buying and transferring assets THB 129.1 MB and depreciation on useful life of asset in which increase for THB 15.7 MB. Liabilities The Company’s total liabilities as of 31 December 2019 and 2018
creating business alliances that grow together and ready to operate the ZIGA OUTLET franchise expansion and the expansion of branches according to the target in the second quarter. A marketing plan focused
depreciation on useful life of asset in which increase for THB 5.1 MB. Liabilities The Company’s total liabilities as of 31 December 2019 and 31 March 2020 totaled THB 405.8 MB and THB 546.9 MB respectively. The
have focused on collaboration and synergy with other companies within KASIKORNBANK FINANCIAL CONGLOMERATE, Muang Thai Life Assurance Public Company Limited and our business partners, for service quality
Performances of K Companies and Muang Thai Life Assurance PCL 28 4.6 Capital Requirements 29 4.7 Credit Ratings 30 5. Operations of Support Groups 32 5.1 Human Resource Management 32 5.2 IT Management 34 1 1
in order to empower every customer’s life and business, we recognize the importance of digital financial technology’s role vis-à-vis changing consumer behavior in using services, especially amid the
reclassification of risky industries, and those industries under control. At the same time, KBank has remained cautious in credit underwriting of retail customers’ loans (consumer loans), and focused mainly on