discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
pricing environment remained challenging to uplift ARPU as some low price unlimited data remained i.e. Bt200 for unlimited data at speed of 4Mbps. In addition, the NBTC introduced two measures to help
6 months of this year. This caused most developers to delay launching new housing projects as well as speed up the sale of housing inventory. Unavoidably, these created price competitiveness among the
developers adopted a price war to speed up their sales. This caused MK’s gross margin to decline from its normal level by 3%. However, at the end of the second quarter, MK could generate sales, from both pre
the products. Furthermore, the selling points in departments and modern trade will be expanded to cover the area Besides, the Company also has the policy to add more the assets and expand the channels
Bt167mn/month.) Market and Competitive Environment In 3Q19, the competition in the postpaid segment remained fairly stable. There continued to be no new offering on fixed- speed unlimited data in the
market, where the oil business is in on a downward trajectory following slowing global economy due to the trade war between the US and China. The Dubai crude price in 2019 averaged at 63.51 $/BBL, a
unlimited data packages to attract high value customers and encourage prepaid to postpaid migration. The fixed broadband market continued to expand through fibre technology. Competition focused on speed and
economy are seeking for value- for- money service. Operators introduced smaller package with lower speed of unlimited data to capture low-budget segment amidst weak consumer spending. Competition in fixed