2019/20 ADVERTISING Established new online agency business unit – VGI Digital Lab – to grab the trend of online advertising Partnered with the largest online marketing and data technology platform in
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
changed to used new channel market particularly online and digital technology. This situation impacts overall business and industries particularly retails, restaurant, entertainment, airlines and travel
appropriate. The Meeting also considered to cease the printing operation of Post Today Newspaper and M2F Newspaper within March 2019 onwards and to focus more on using digital media, websites and online
popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their
and traditional media have peaked and they will be surpassed by OOH media (Outdoor, Transit and In-store media) and digital/online spending in a near term. To capture the key components of industry
, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising
relocated to OOH media, i.e. outdoor, transit and in-store and digital or online media. 3.3 Summary of financial statements during the past 3 years and the latest quarter ended March 31, 2018 together with
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad