-brand portfolio strategy to maintain Q1’19 market share in energy drinks at 53.7%, which aligned with our mid-term guidance. In functional drinks market, C-Vitt maintained its leadership position, with
sale category of brand ZIGA amounting to THB 172.7 mn and brand DAIWA amounting to THB 23.7 mn. The mainly factor of the decrease in sales revenue of the product category ZIGA which was a decline in
administrative expense to decrease by 6.8% from the second quarter of 2018. Financial Summary for the three-month period ended 30 June 2019 and 30 June 2018 Three-month period ended 30 June 2019 Three-month period
in the gross profit margin that expanded from 15.3% in the third quarter of 2018 to 16.4% in the third quarter of 2019 and more efficient cost management that caused selling and administrative expense
Bt11,320mn, increasing 19% YoY from continued investment in brand perception and handset subsidies. Admin & other expenses were Bt19,205mn, increasing 15% YoY, driven by one- time expense of legal severance
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
2,872.8 2,064.3 255.3 Share of loss from investments in joint ventures - (218.4) (218.4) 100.0 Gross profit before financial expense and income tax expense 808.5 2,654.4 1,845.9 228.3 Financial Expenses 6.8
before financial expense and income tax expense 200.2 704.4 504.2 251.85 407.2 1,230.1 822.9 202.09 Financial Expenses 2.4 1.9 ( 0.5 ) (20.83) 5.1 3.2 ( 1.9 ) (37.25) Profit before income tax expense 197.8
carried out in Q2/2020. Management Discussion & Analysis Q1/2020 Positive signal from Mikka Coffee Stand amidst the pandemic In Q1/2020, After You introduced and piloted new coffee stands under the brand
guidance of +7-8% YoY. In 1Q18, AIS spent Bt6.5bn of CAPEX to deliver quality 4G network and has been active in reinforcing brand image especially via online media. As a result, mobile business grew 3.1% YoY