expenses contributed to selling and marketing strategies which include sales promotion, the communication to the public through social media for MahaNakhon, MahaSamutr and Nimit Langsuan Projects. For food
. For property business, the increase in selling expenses contributed to selling and marketing strategies which include sales promotion, the communication to the public through social media for MahaNakhon
Company” ) still has carried on offering new products continuously. The Company also organized the marketing activities to educate the water quality, which is consistent with the business model of the
sales experienced a major decline especially revenue generated via traditional trade channels. The Company is aware of the situation and its impacts and already overhauled its strategies and marketing
administrative expense reduction according to the Company target. Cost and expense reductions were achieved through adjustment of sales and marketing strategies, inefficiencies identifications, and improved work
cashless society on mobile payments and a promotion during New Year, our credit card shopping showed recovery at 6% q-q supported by domestic consumption in supermarket and online shopping. Moreover our
increased by 609.18 million baht or 55.61% from 1,095.42 million baht in Q2/2019 to 1,704.60 million baht in Q2/2020 because of the promotion campaign in ready to move-in projects in Q2/2020 including the
Bangchak Corporation Plc. Management Discussion & Analysis of Business Operation For Quarter 1/2020 11 - Refinery & Trading 16 - Marketing 19 - Power Plant 21 - Bio-based Products 23 - Natural
cost reduction during mall temporary closure which in line with a decrease in revenue. Administrative Expenses Total administrative expenses constituted expenses on personnel, marketing & promotion