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47.7% in 2019 due to (1) the cost of food and beverages of new brands, in particular Khiang, requiring promotional discounts to increase traffic and create brand awareness during the initial opening
increase awareness and accessibility of the brand. Branch expansion and pop-up store will continue to be 2020’s directions Enhancing customer experience through digital platform In 2020, After You will be
association with promoting and distributing 3-in-1 Coffee and RTD Coffee to build up brand awareness and to push the products through key channels nationwide, especially the modern trade ones, and (3
centers and fleet of cash vans (2) - Translation - Page 5 of 6 marketing and promotional expenses in association with promoting and distributing 3-in-1 Coffee and RTD Coffee to build up brand awareness and
, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising