network and service. This resulted in overall network OPEX ( excluding cost of TOT partnership) to stay flat YoY or remained at 8% of core service revenue. The focus on effective spending amidst intense
operation for several consecutive years. Causes are from change in media consumption behavior from print media to online media and overall economic slowdown, which result in a decline in ad spending on print
well as the consolidation of our Nguyen Kim business in Vietnam. Overall SSSG in hardline segment decreased, primarily due to declines in overall customer spending in Thailand, particularly product in
adapt their lifestyle to the prevailing situation that has emerged recently (New Normal), and to protect themselves from the pandemic. Consumers are spending more time at home, resulting in higher demand
that for the 2nd quarter 2020, the situation concerning consumer purchasing power and spending still have to be closely monitored. If the government sector is able to control the outbreak of Covid-19 and
spending, higher investment, and the rebound of the tourism industry after a higher vaccination rate. Aside from opening normal branches, the company plans to open small branches similar to Cloud Kitchen to
AU Projects I n Q 2 / 2 0 2 2Outlook 2 Consumer Confidence Index Perspectives on Consumer Spending The Consumer Confidence Index has increased in the first quarter of 2022 compared to the average of
the Thai population and business sectors to become more vigilant in spending and investment. The mobile industry showed a positive sign driven by the overall economic improvement which benefited from
the 700MHz 5G rollout in the prior year and leveraging TTTBB’s larger broadband footprint. The optimized spending is in line with the business ambition to bring in and maintain quality customers through
support of investment and private spending as well as bolstering opportunities for other economic sectors. Nonetheless, protectionism triggered by the US-China trade dispute dealt a blow to global economic