Application To support the growth in online channels effectively, the Company implemented 2 main strategies aiming at improving customers’ brand loyalty through After You application as follows: 1. Maintain
(Overseas) Mikka Cafe New Brand Perspectives on Thai economy in 2022 • The Thai economy is expected to recover gradually in 2022. During the first half of the year, slow recovery is expected due to the
expand to a total of 150 Mikka Café franchises by the end of 2023. Expansion of “Luggaw” Branches As of 31 December 2022, the Company has a fruit store under the brand “Luggaw” with a total of 5 branches
advertising of new projects in 2017 and the increase of sales promotion. - Administrative Expenses in 2017 amounted 685.22 million baht increased by 201.89 million baht or 41.77% compared to 483.33 million baht
advertising of new projects in 2017 and the increase of sales promotion. - Administrative Expenses in 2017 amounted 676.54 million baht increased by 193.21 million baht or 39.97% compared to 483.33 million baht
above. This transaction is also considered as business promotion with is reasonable and beneficial to the company. Anyhow, the Audit committee had no different opinion from the Board. Please be informed
million Baht, increasing from the same period of previous year which had a selling and administrative expenses of 27.21 million Baht, mainly due to the sales promotion expense for product distribution in
29.41 million decreasing from last year 41.48%. 3) Selling expenses decreasing from last year amounting of Baht 3.66 million or 17.90% due to local transportation charge and local selling promotion
increase of selling, advertising and promotion expenses to accelerate revenue recognition for ready to move- in projects and to increase sale for the projects under construction. Moreover, the Company has
selling through agents was higher, transportation cost for distribution in both domestic and international market, sales promotion expense for exhibition In Philippine. All cost of distributions is incurred