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the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
increase of 23.5% YoY. Revenue from Out-of-Home business increased 2.0% YoY to THB 909mn. Revenue from Digital services business increased 243.6% YoY to THB 299mn. Net profit was THB 260mn, an increase
. Nonetheless, the business sector remained challenged by new modes of competition, the broader marketplace amid the advancing digital age, regulatory changes, the rapid pace of technological advancement and fast
have risen abruptly, especially the rapid evolution of digital technology, intensified effects of climate change, and regulatory changes in the financial business. To cope with these issues, most
, Digital TV and Cable TV) which has the highest market share at 65.4% contracting 12.8% YoY to THB 17,226mn, followed by Traditional media (Newspaper, Magazines and Radio) which has 13.8% market share or THB
เนื่องจากในระยะที่ผ่านมา สภาพแวดล้อม (ecosystem) ที่เกี่ยวข้องกับการพิสูจน์และยืนยันตัวตนทางดิจิทัล (“digital ID”) เกิดการเปลี่ยนแปลง ทั้งการมีระบบ digital ID ที่พัฒนาขึ้นใหม่และเริ่มให้บริการแล้วได้แก่ ระบบ