distribution channels and use of business strategy, namely “Complete Set of Beauty, Entirely Filled with Diamond Brand”, as well as effective cost management having resulted in Corporate Group achieving highest

Company set the 9 years strategy (2016-2025) with Balance, Diversify and Expand strategies to achieve the following objectives: 1. Double number of rooms in hotel operation 2. Balance the Company portfolio

MANAGEMENT OUTLOOK & STRATEGY Service revenue (excluding IC) • +7-8%YoY (2% of which comes from CSL) Handset sales Consolidated EBITDA margin • Decline and make near-zero margin • 45-47% CAPEX • Bt35-38bn

mobile handset with data plan have remained a key strategy for operators in drawing customers looking to purchase handsets in conjunction with postpaid packages. In fixed broadband market, competition

adjustment the business strategy to focused on the large project. And the quality of service and products which support the needs of the customers as efficiency. As a result, in 2018, has orders in large

Finance cost and financial lease paid 218 Repayment of ST borrowings 5,900 Cash increase 11,425 Total 21,159 Total 21,159 6 1Q19 MD&A Advanced Info Service Plc. 2019 MANAGEMENT OUTLOOK & STRATEGY

& STRATEGY (maintained) All guidance is based on Pre-TFRS 15 Core service revenue Mid-single digit growth Consolidated EBITDA margin Stable from last year Budgeted CAPEX Bt20-25bn Dividend policy Minimum 70

energy drinks market share at 53.8%, aligned with our mid-term guidance, by using multi-brand portfolio and consumer-centric marketing strategy. In functional drinks market, C-Vitt also maintained its

increased degree of uncertainty in global economies and trade policies, businesses may have to contend with Thai Baht volatility and rising interest rate trends. Acting upon our strategy of strengthening

paid for business acquisition 3,438 Total 38,295 Total 38,295 6 2Q18 MD&A Advanced Info Service Plc. 2018 MANAGEMENT OUTLOOK & STRATEGY Core service revenue • +5-7% YoY (revised from +7-8% YoY) SIM