. As of Sep-21, total number of 5G subscribers reached 1.5mn or 13% of postpaid subs, defining as those specifically signed up for the 5G package due to their willingness to pay a premium for the benefit
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
solutions in the future. 5G mobile over-achieved subscriber target while 5G package uplifted ARPU by 10-15% AIS 5G service has been deployed with 2600MHz since Feb 20 while official 5G package for consumer
. Fixed broadband saw strong demand of work- from- home, although, price competition remained intense with the broadband package starting from as low as Bt299 and pressured ARPU. Deploy 2600MHz to launch 5G
1.97mn subscribers, with a net increase of 106k subscribers 5.7% QoQ, and an increase of 28% YoY, despite subsiding demand to work from home. The increase was driven by a low-price entry package and
tourists. The focus on high-quality acquisition, personalized value-added packages offering at the right time through upselling and cross-selling strategies, and positive impact from package restructuring to
remaining relatively stable across regions. While some operators continue offering discounts and promotions to attract new subscribers, others are introducing convergence services to attract new customers
higher value product with better package bundling prices. Classification: Internal 3Q22 MD&A Advanced Info Service Plc. 4 Profit EBITDA In 3Q22 was at Bt22,091mn, decreased -1.2% QoQ from network OPEX and