spreading and the company has proceed a plan to reduce costs and various operating expenses to be eased to impact on revenue and profitability by reducing sales and administrative expenses, such as utilities
power of those consumers relying on agricultural income have been affected by the drought and low commodity prices. However, the impact on private consumption is expected to be eased to some extent by
administrative expenses has significantly reduced compared to the normal operating range by reducing more than 70 percent during the period of locking down. After the government eased the lock down measure
eased phase by phase thanks to significant improvement in controlling the spread of COVID-19 in Thailand. A number of recovery plans were introduced to the market by Thai government; however, Thai economy
the impact on private consumption is expected to be eased to some extent by various relief measures being rolled out by the government. The Group has committed to support and operate in accordance with
competition was slightly eased as there were some initiated effort across operators to uplift unlimited data plan such as imposing limit, discontinued some offerings, and raising price . However, overall
directives. Later, COVID-19 pandemic situation in Thailand saw positive signs, the government and government agencies eased restrictions to control the epidemic widespread of COVID-19 and issued measures to
supported by growth across all three businesses. Mobile business (Bt29,591mn, 2.0% YoY and 1.3% QoQ) saw slightly improved spending in 4Q21 after pandemic restriction eased while low-price environment
of the previous quarter. The sales volume returned to their former state in June after the various measures have been eased. Net marketing margin per unit increasing after proportion of retail channel
maintain risks within prudent limits. 8 2.3 Liquidity Risk Management Overall liquidity in the Thai banking system eased during the first quarter due to a decrease in loans amid brisk repayment of working