still from the results of the low base in the previous year, the launch of new car models, new car purchase from the end of the first car scheme, overall growth in the economy and the marketing promotions
and its subsidiaries had the advertising expenses and sale promotions decreased compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 5.2 Administrative
% from last year. In addition, the company has continued launching promotions with motorcycle manufacturers and suppliers as well as increased distribution channels for motorcycle sales through our
million baht, increasing by 83% y-y and AEON Leasing Service (Lao) Company Limited of 29 million baht, increasing by 30% y-y. However, the Company has continued launching promotions with motorcycle
to increased sales of delivery (3) increased cost of branch staff, rental and utilities from branch expansion and (4) issuing discount promotions to draw traffic and create brand awareness. 4 Zen
Company to offer more sales promotion for old projects to close sales of those projects sooner than normal conditions. Without the said special promotions, GPM in this quarter would have been at 24.1%. For
online traders, which comprises six key services, i.e., MADVISOR for giving advisory services, MADCOURSE which involves learning courses, MADFUND to provide financial support, MADDEAL which offers
customers to build brand awareness and loyalty. For K-Personal Loan, we focused on the offering of a Machine Lending Program for KASIKORNBANK Personal Loans via K PLUS, whereas special offers were designed
transfer assets to their heirs with no inheritance tax. We underline the significance of upgrading our “THE WISDOM” brand and remaining the top-of- mind brand among our Affluent customers. KBank thus offers