lower-middle income earners to lower-middle to upper ones but the affordable price strategy is still retained. Secondly, the brand image is to be developed together with the market segmentation. Thirdly

House อยู่ 2) พัฒนาเรื่อง BRAND IMAGE ควบคู่ไปกับการ ปรับ Segmentation 3) การปรับโครงสร้างการด าเนินธุรกิจของบริษัทย่อยให้รับงานบริการภายนอก โดยไม่ยึดติดกับบริษัทแม่ เพื่อเป็นการสร้างรายได้เพิ่มให้แก่

public area and security. The improvement of after sale services created a good image for MK housing project. In the long run, this would increase sale of real business continuously. However, the

understanding of the overall industry picture vis-à-vis customers’ businesses, especially the significant changes in products and services provided by KBank in response to the fast-paced digital era. This

but also a constructive factor to refresh the brand image of Carabao in the country aligning to the vision of “World Class Product, World Class Brand”. Other sales were THB 111 million, an increase of

its growth momentum after uplifting brand image together with good offtake for cooling powder and perfume mist launched in 2018, while Exit (our male grooming brand) performed well since introduction of

compared to the previous packaging size of a 330 ml. The new energy drink is not only expanding the customer base to younger generations, being a constructive factor to refresh the brand image of Carabao in

a better image as well as having sustainable performance. These factors above will underpin the transformation of Thailand’s economy through a combination of government policies and changes in private

brand image and drove sales growth in Exit (our male grooming brand). Others Segment Q1’19 OEM net sales showed +13.8% growth YoY. Overall others segment revenues booked at THB 397 million, increased THB

. The sponsorships are aimed to envision the image of “World Class Brand, World Class Product” and to inherit the success in expanding the awareness of Carabao brand internationally. (2) Selling expenses