driven by improving domestic economic conditions, bouyant exports and the tourism sector. The market expects private consumption to have expanded, with higher spending on durable goods – particularly

and electronic sector, while non-durable goods sector was marginally increase. Domestic demand slowly improved in all sector as regular income. As a result, domestic industries expanded and business

environment The Thai economy for the year 2019 exhibited a decelerating trend. Private consumption slowed down in almost all categories especially in durable goods from the contractions in vehicle sales partly

measures implemented to curb the outbreak. Durable goods segment also declined from the contractions in vehicle sales in line with the weakened household income from lower income, employment and consumer

consumption slowed down in almost all categories especially in services segment: hotels, restaurants and transportations from the various measures implemented to curb the outbreak. Durable goods segment also

go into daily necessities and non-durable consumer goods having inelastic demands. • Liquidity in the company remains high with cash and cash equivalents of US$0.6B and unutilized credit lines of US

1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through

and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net

share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network

softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from