decreased by THB 11.12 million or 0.25% up from 3Q2016. Revenue from chicken processing segment amounting THB 1,966.03 million, improved by THB 121.52 million or 6.59% up from 3Q2016 mainly from higher
postpaid segment. This has resulted in a reduction of %marketing expenses to total revenue from 11% in 2016 to 6.3% in 2017. • General admin expenses were Bt12,424mn increasing 5.2% YoY due to higher staff
increasing 0.8% QoQ. Underpinned by attractive handset campaigns and continuing prepaid- to- postpaid migration, postpaid segment added 354k subscribers while ARPU declined 1. 2% QoQ to Bt564. Prepaid segment
which had Central Retail Corporation Public Company Limited Management discussion and analysis /Page 5 higher margin than Food and Hardline segment, including the increasing of online sales which had
million or 1.41% up from 2016 mainly from higher revenue from sales of farm segment and chicken processing segment which increased by 10.43% and 4.78%, respectively. Increasing in live broilers sales to GFN
re-opening the telecom shops in malls. Meanwhile, price competition remained fluid as operators continued offering low-end unlimited data plans in prepaid segment. Despite these challenges, we
business strengthened by CSL acquisition helped enhance AIS’ s capability to serve enterprise segment in areas such as enterprise data service and cloud which grew double digit while both AIS and CSL
and services segment showed improvement during the last quarter of the year as a result of the government’s economic stimulus. Private investment contracted in all investment categories from the
subscribers remained stable at 40.1mn. Postpaid segment continued to grow robustly underpinned by increasing data consumption and prepaid-to-postpaid conversion trend. As a result, postpaid subscribers rose
to rising in price adjustment of rice business, COGs/revenue ratio of Q1/2020 declined to 84%, comparing to 87% of same quarter of last year. • Increasing in selling expenses of 12% are mainly impact