in order to increase sales, in the meantime focus on control system and reduce expenses to conform actual incomes which decreased. Performance Analysis Unit : MB For the quarterly Change For the six

expenses 1,522.1 1,580.9 1,174.8 (58.8) (3.7) 347.3 29.6 Profit for the period 132.6 161.7 96.8 (29.1) (18.0) 35.8 37.0 Overall in the Q1–2024, the Company’ s total revenue and total operating expenses

revenues from operations by business segment. Page 3 of 4 IV Expense First quarter (Unit: Million Baht) 2018 2017 Change Change (%) Selling expenses 189 228 (39) (17) Administrative expenses 370 435 (65) (15

of goods sold. Selling Expenses Selling expenses mainly consist of salary for the café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and

) -20.0% (89.76) -21.2% 12.83 14.3% Administrative expenses (40.91) -8.0% (30.83) -7.3% 10.08 32.7% Finance cost (0.01) 0.0% (0.01) 0.0% (0.01) -47.6% Profit before income tax 100.45 19.6% 56.49 13.3% 43.95

%, respectively. The higher ratio on a period-on-period basis was attributable to the Company has some fixed costs that unchanged irrespective of the revenue in the first quarter of 2017. Selling expenses The

year were as highlighted below ; (Unit : Million Baht) Q2/2017 Q2/2016 % Change Sales 521 501 4 Gross Profit Margin 24% 29% -5 Selling and Administrative Expenses 53 55 -4 Financial Cost 8 9 -11 Net

costs that unchanged irrespective of the revenue in the first quarter of 2017. Selling expenses The Company booked selling expenses amounting to Baht 1.15 million and Baht 3.18 million for the nine-month

have a more growth in the recurring income. This caused MK to incur higher expenses when comparing to year 2016 which were as follows: 1) Selling and Administrative Expenses In 2017, Selling and

%, respectively. The higher ratio on a period-on-period basis was attributable to the Company having some costs in depreciation, utility expenses, and the Company recognized the additional past-employment benefit