aggressive marketing strategy caused more geographic diversification in revenue and increase Carabao’s brand awareness worldwide under the vision of “World Class Product, World Class Brand”. Apart from
brand awareness building. Domestic sales amounted to THB 5,802 million increased by THB 74 million or 1.3% supported by revenue from 3rd party products for distribution amount to THB 749 million which
simply reaching a large audience through mass communications. As a result, advertisers can meet their objectives in creating awareness, engagement and conversion. In this exciting environment, companies
53 million or 30.5% since these are non-core products but tools to expand the Company’s brand awareness. The new product, carbonated Carabao Green Apple flavor in a 180-ml can (“Carabao Green Apple
the obligation to the Company to pay the rental fees in the future under the terms of the contract. If the Company cannot make money from advertising media as planned, our financial position and the
modified vehicles to promote products under the "Advice" brand in key regions. The activities aimed to boost brand awareness among customers in upcountry provinces. Additionally, the Company conducted sales
Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
necessary information required for the production competent and the employee training program. Contract Period 1 Year (January 1st, 2019 – December 31st, 2019) Other conditions shall be in accordance with the