from the decrease in employees’ expenses, advertising and promotional expenses and effective management of expenses during the COVID-19 pandemic. Table: Operating Results (Unit: Million Baht) Items
: Adjusting some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to
emphasize on growing market share to become the leading brand in Thailand by stressing importance on effectiveness of corporate communication on both media advertising and promotional spending, as well as
phasing of advertising and promotion activities implemented to support growth of existing brands and new products launches domestically and internationally, together with the impact of additional provision
appraised value. After entering into the disposition of assets, the Company will still have the same business nature as usual having main source of revenue from advertising and distribution of Bangkok Post
recognition of EFL sponsorship fees for the first time after the first recognition in June 2017, resulting in the increase of THB 31 million in sponsorship fee paid by ICUK, (2) rising advertising expense for
advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to recognize CMG
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
conference, public relation activity on construction progress, crisis management and risk management, and press trip) 3 d) Advertising ( media plan and budget, creative design, copywriter and content, and
, decreasing 6.9% YoY but increasing 12% QoQ, mainly from the movement in handset campaigns and higher advertising spending to increase customer awareness in the quarter. Marketing expenses to total revenue was