increased by 1.3% from Q2/2020 due to the launch of marketing promotions during Q2/2020, resulting in lower gross profit margin than normal operations during Q2/2021. • However, gross profit margin in 1H/2021
addition, marketing activities were organized to promote the use of K-Credit Card for the purchase of foreign currencies, with a four-month installment plan with no fee or interest charged. Other notable
Baht 194.27 million or 6.19 percent, due to increase in fixed assets of Baht 111.62 million, increase in inventory of Baht 93.38 million, increase in cash advance payment for purchase of assets of Baht
, the Company aims to diversify some marketing risk and to improve product quality to be accepted for international standard level. For the year 2018, it will be a challenging year for the Company to
rapid increase of the number of Internet users; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media landscape, the trend has shifted from the sole
Bangchak Corporation Plc. I 2 03 Table of Contents 06 08 21 24 26 28 Executive Statement Summary of Income Business Performance 8 - Refinery & Trading 13 - Marketing 15 - Power Plant 17 - Bio-based Products
Event 14.67 20.79 6.12 41.72% Advertising and marketing expenses 13.71 25.33 11.62 84.76% Others 3.75 5.59 1.84 49.07% Selling and service expenses 32.13 51.71 19.58 60.94% - Translation - JKN GLOBAL
from Event 10.00 2.01 (7.99) (79.90%) Advertising and marketing expenses 4.98 3.01 (1.97) (39.56%) Others 0.33 1.20 0.87 263.64% Selling and service expenses 15.31 6.22 (9.09) (59.37%) For the three
, selling expenses decreased from THB 31.7 Mn to THB 23.2 Mn respectively, a decrease of THB 8.5 Mn or 26.8%. The main factor for the decrease was mainly from switching to other marketing channels with lower
) (73.28%) Advertising and marketing expenses 8.22 6.41 (1.81) (22.02%) Others 1.53 4.55 3.02 197.39% Selling and service expenses 19.78 13.64 (6.14) (31.04%) - Translation - JKN GLOBAL MEDIA PUBLIC COMPANY