dessert café which has a higher gross profit margin than sales from takeaways or purchasing through food delivery services. In addition, the Company has increased the price of some products since March 2022
in gross profit was mainly due to increase in the proportion of sales from dessert café (Dine-in) which has a higher gross profit margin than sales from takeaways or purchasing through food delivery
customers with high purchasing power, DIY, Accessories, Smartphones, and Television. Notably, in 2022, the Company planned to sell a wide range of Apple products to reinforce its brand positioning and
(+6.05%). The purchasing power of customers has been declining since the third and fourth quarters of last year, which caused IT device sales to significantly decline. The main cause for the decline is the
services revenue, which increased by THB 1.63 million (+1.78%). In 2023, customers’ purchasing power began to slow down and significantly declined during the first two quarters of the year, which caused IT
, high level of capacity availability, and significant advances in the consistency of our products. Parallel a shift is taking place in the corporate culture, that our improved health and safety record
3,169mn. OOH media continues to benefit from the structural shift in the media industry and people’s behavior to spend more time outside. Online media, which reports on a yearly basis by the Digital
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry
% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in
– continued to buck the trend, OOH media with a 13.1% market share, increased by 7.0% to THB 9,805mn1. OOH media continues to benefit from the structural shift in the media industry, the ongoing trend of people