, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising
1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2017 MD&A FY 2017 (ended 31 December 2017) 12 FEB 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Thailand’s economic recovery remained on track and
expenditures declined by 7.1% YoY to THB 74,935mn during the nine-months (April – December) of 2017/18. During that period and the same period in the previous year, a one-month moratorium on digital advertising
expected approximately 100k by the end of 2020. However, quick development on 5G ecosystem, especially sharp decline in handset price, will accelerate no. of 5G users and other revenue on 5G related service
revenue from sales of products and services has increased from the previous year in the amount Baht 197.45 million, and expected in 2019 from the exist government's policy and the election that will take on
suppliers and contractors for the same. The ordering of the gear was under process with a lead time of 14 months offered from the supplier. However, with quick actioning of the contingency plan by the
interest was THB 39mn Interim dividend payment of THB 0.012 per share to be paid on 6 September 2019 KEY BUSINESS UPDATE THAILAND MACO has successfully installed 180 Lightboxes and 42 LED Screens of
focus on OOH platform to an integrated platform that combines the offline and online worlds. This new approach has proven effective in helping advertisers reach the exact target audience rather than
Public Company Limited (“MACO”) focuses on the Outdoor media segment, a beneficiary of the continuing structural shift in the media industry and the ongoing trend of people spending more time outdoors
landscape, the trend has shifted from solely focusing on OOH media platform to an integrated platform that combines offline and online media. This new approach has proven effective in helping advertisers