. This was driven by a significant decrease in advertising and promotional expenses in the UK market under the operation of ICUK aligning to the spending control scheme in order to achieve an appropriate
advertising and promotion expenses by Baht 3.62 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative expenses For the 3 months period
and its subsidiaries had the advertising expenses and sale promotions decreased compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 5.2 Administrative
and its subsidiaries’ advertising and sales promotion expenses compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 4.2 Administrative expenses For the
administrative expenses were 2,042 million baht, increasing by 8% y-y, 4% q-q and represent 45% of total revenues. The expenses increase came from advertising expenses due to the continuation of Big C campaign to
%, mainly due to decreasing of advertising and promotion expenses by Baht 9.13 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative
sustained marketing campaigns to promote value set-menu offerings or accumulation of loyalty points to redeem special priced products, together wth advertising and PR campaigns in various media that included
Supervisory Board No. Tor Thor. 23/2556 Re: Rules, Conditions and Procedures for Advertising and Sale Promotion of Intermediary dated 4 April 2013. Clause 2 This Notification shall come into force as from 1
the business of design and production of radio media, television media, advertising media, public relations, electronic media, internet, booth and store designs, and other related printing media of all