and its subsidiaries’ advertising and sales promotion expenses compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 4.2 Administrative expenses For the

administrative expenses were 2,042 million baht, increasing by 8% y-y, 4% q-q and represent 45% of total revenues. The expenses increase came from advertising expenses due to the continuation of Big C campaign to

%, mainly due to decreasing of advertising and promotion expenses by Baht 9.13 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative

sustained marketing campaigns to promote value set-menu offerings or accumulation of loyalty points to redeem special priced products, together wth advertising and PR campaigns in various media that included

Supervisory Board No. Tor Thor. 23/2556 Re: Rules, Conditions and Procedures for Advertising and Sale Promotion of Intermediary dated 4 April 2013. Clause 2 This Notification shall come into force as from 1

the business of design and production of radio media, television media, advertising media, public relations, electronic media, internet, booth and store designs, and other related printing media of all

year by Baht 4.84 million or equivalent to 36.17% mainly due to increasing of advertising and promotion expenses – CLMV by Baht 2.05 million, incentive expense Baht 3.01 million because the Company

equipment leasing, agent-representative, design and production for advertising media production, management and operation of events and exhibitions and advertisement production and public relation. Existing

Advertising financial products and advice services: Good practice guidance ของ Australian Securities and Investments Commission ก าหนดว่า “When comparing financial products in an advertisement, products should

earned primarily from promotional, advertising income and logistics and distribution income, income earned from one-off events, etc. (2) Percentage margin is calculated by dividing Gross profit from sales