of a larger data plan; this resulted in the ARPU uplift for these 5G subscribers by 10-15%. We still aim to achieve 2mn 5G subscribers by the end of the year. The key drivers would be a higher data
its revival through enhanced quality offerings and value uplift strategies Mobile revenue reported Bt30,339mn, marking 3.7% YoY and 0.9% QoQ alongside the economic boost from government and the incoming
-value customers, causing the drop in acquisition rate. The growth is expected to gradually improve with long-term targets maintained. On the other hand, existing customers showed a continuing ARPU uplift
consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
acquisition strategy and ongoing efforts to maintain market share and raise awareness of 5G. Expanded leadership in 5G 2021 was the year that AIS focused on expanding its 5G network. By the end of 2021, our 5G
Uplift ดว้ยตูบ้รกิำร อเนกประสงค์ ภำครัฐ หรอื ตูบ้ญุ เตมิ SEC Classification : ใชภ้ายใน (Internal) 5©Copyright การพสิจูนแ์ละยนืยนัตวัตนทีตู่บ้รกิารอเนกประสงคภ์าครฐั สอดบัตรประชำชน ทีตู่อ้เนกประสงคภ์ำครัฐ ย
specific segments such as gamers, entrepreneurs, and industrial users, aiming to boost the revenue and ARPU. The broadband market experienced consolidation in the latter part of the year, with competition
through higher value packages as well as cross-sell upsell to uplift the ARPU. The company is also committed to bringing more value to customers with various partnership offerings in contents, products, and
from the rainy season in 3Q but continued to benefit from increasing tourism-related usage and efforts to uplift the ARPU. The competition stabilized since the beginning of the year while operators are
-22 reached over 2.8mn or 6.3% of total subscribers. In addition, we continued to see an ARPU uplift of 5G subscribers of about 10-15%. Growth in fixed broadband and enterprise revenue surged