THAILAND Tel: 02-0195000 และ (2) การปรับเพ่ิมอตัราการเรียกเก็บค่าใชสิ้ทธิ (Royalty Fee) และ เงินสมทบค่าโฆษณา (Marketing Fee) ส าหรับแฟรนไชส์ซีท่ีมี การต่อสญัญาขอใชสิ้ทธิและแฟรนไชส์ซีรายใหม่ ส าหรับงวดเกา้
was able to maintain debt to equity ratio according to the restriction of long-term loans from local financial. Management and service agreement (Royalty fee) On 1 January 2015, the Group entered into
increase of THB 13.1 Mn or 23.2%. This increase was mainly due to the (1) the increased number of franchise branches (2) adjustment increasing the royalty and marketing fee rates for those franchisees
(2) adjustment increasing the royalty and marketing fee rates for those franchisees renewing their franchise contracts. Zen Corporation Group Public Company Limited 782/1 Soi Onnuch 17, Suanluang
”). Therefore, the Company recognizes royalty fees from franchisees in term of revenue from rental and rendering service too since then. 3 Revenue from sale of goods from the Company’s retail stores is the main
decrease of THB 3.6 Mn or 21.1%. This decrease was mainly due to a decrease in royalty and marketing fee income of franchise branches which had lower revenue from epidemic situation of COVID-19 and temporary
• Revenue recognition of initial franchise fees, other fees and royalty fees from “After You” franchise in Hongkong and “Mikka” franchise store 7.5% 4.2% 1.8% Revenue Breakdown in Q1/2023 1 The proportion of
• Catering services such as parties, wedding receptions, restaurants or any events • Pop-up store sales in various locations • Revenue recognition of initial franchise fees, other fees and royalty fees from
receptions, restaurants or any events • Pop-up store sales in various locations • Revenue recognition of initial franchise fees, other fees and royalty fees from “After You” franchise in Hongkong and “Mikka
royalty fees from “After You” franchise in Hongkong and “Mikka” franchise store Revenue Breakdown in Q3/2024 1 The proportion of In-store sales to take home products sales was calculated as of Q3/2024 4