Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
Environment 1 1.1 Global and Thai Economy in 2019 and Outlook for 2020 1 1.2 Banking Industry, Competition and Emerging Risks 2 1.3 Significant Regulations and Rules related to Business Operations 5 2. Risk
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
National rating: AA+ (THA), Outlook: Stable S&P BBB+, Outlook: Stable Source and Use of Fund: 1H19 (Bt mn) Source of fund Use of fund Operating cash flow 38,000 CAPEX & Fixed assets 9,443 Sale of equipment
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
services. This is in line with changing consumer behavior after the COVID-19 outbreak. 2023 Outlook Perspective on the Recovery After the Easing of COVID-19 Measures Presently, the situation of the COVID-19
44.6 43.8 45.7 44.7 44.3 45.5 46.3 46.4 47.7 49.9 49.7 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2023 Outlook Perspective on customers’ purchasing behavior In 2022, the customer confident index has
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through