softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from

customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As

operators have committed to increasing 5G customer perception and expanding network coverage in high density of demand areas. As a result, 5G adoption reached around 4mn subscribers, underpinned by the rising

debt. In order to manage the company’s working capital to coincide with operations. As well as, managing debts to be paid on time. The company was able to secure funds, both short term loans and long

quarter. Meanwhile, Thai and US interest rates dropped at the beginning and the middle of the quarter. Short-term bond yields fell in line with the reduction of the policy rate, whereas the long-term bond

investment in overseas business could entail some financial risk upon the Company and its subsidiaries during the initial phase, however, the Group believes that these are strategic investments in our long

cost over the long term, which will in turn help reduce costs within the economic system.. Within this context, KBank and K Companies accentuate enhancement of our business capabilities to achieve

who have long-term debt obligations. We are therefore closely monitoring and analyzing related developments. Subject to our regular reviews and improvements in liquidity risk management processes at

achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has

reduction, which thus prompted funds to flow into the Thai bond market, especially long-term bonds. Regarding US interest rates, they fell at both the beginning and the middle of this quarter against the