and excise tax rate. - OSP, as a market leader, drove energy drinks market back to growth at the rate of 5.7% in 2019, versus 0.6% last year. By using multi-brand portfolio and consumer-centric

The first quarter of 2017/18 (ended 30 June 2017) 1 VGi GLOBAL MEDIA PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2017/18 2 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending

and Beverage and Café shop under brand Casa Lapin. Other revenues increase 4 million Baht from previous year. Cost of Rental and Service Income and Gross Profit The Company incurred rental and service

from The Jas Urban Srinakarin Community Mall Project whole year in 2017. Moreover, the Company received revenues from start new business in 2017, Food and Beverage and Café shop under brand Casa Lapin

advertising expenses in several formats and promotional activities at point of sales to raise brand awareness, create product experience, and demand for the product. Selling expenses were at THB 194 million

1 MD&A 2Q 2017 (Ended 30 June 2017) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2017 1 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending reported a decline of 1.4% QoQ

same period at the previous year. The main reason is due to the increase in marketing and advertising expenses from revamping beauty business under Wuttisak Cosmetic Inter Co., Ltd. 2. Financial

driver. 9M’19 Energy drinks market continued its growth momentum of 6.3%, and our market share maintained at 53.5%, aligned with our mid-term guidance, by using multi-brand portfolio and consumer-centric

16.1% YoY, driven by C-Vitt, a strong No. 1 brand in the category, whose market share successfully booked a new record high of 31.3% (+580 bps YoY). Osotspa anticipated a stronger C-Vitt growth in 2H’20

the same quarter of prior year by Baht 3.50 million or equivalent to 114.38%, mainly due to increasing of advertising and promotion expenses – CLMV by Baht 2.05 million and incentive expense Baht 1.68