system and reporting platform to improve visibility and analysis across all categories and consolidate the planning and open-to-buy process. Review of private label assortments to refresh current
teenagers to refresh brand amounted to THB 20 million combined with launching new products which is carbonated Carabao green apple, and (3) the rest amounted to THB 71 million, risen by THB 3 million or 4.5
advertising expenses relating to communication with teenagers to refresh brand amounted to THB 20 million combined with launching new products which is carbonated Carabao green apple, and (3) the rest amounted
compared to the previous packaging size of a 330 ml. The new energy drink is not only expanding the customer base to younger generations, being a constructive factor to refresh the brand image of Carabao in
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