million baht, or 107.5%, compared on the same period from last year. Which was in line with the increase of marketing expenses (PR, promotion, advertisement, etc.) from the existing projects and 11 new
, decreasing by 8.8 million Baht or 43% from prior year due to the decreasing in promotion expense and employee expenses. 8. Administrative expenses For the year 2019 and 2018, the Company had selling expenses
which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points for luck and prize redemption in
advertising and promotion expenses by Baht 3.62 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative expenses For the 3 months period
, excluding finance cost totalling THB 412.5 million, increased by THB 23.9 million, or 6.1% yoy, because of the business expansion, re-organization and marketing promotion to support the n order to support
and its subsidiaries’ advertising and sales promotion expenses compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 4.2 Administrative expenses For the
activities for customer base expansion which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points
%, mainly due to decreasing of advertising and promotion expenses by Baht 9.13 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative
arrangement in year 2017 than prior year, the gross profit margin was 44.99%, relatively steady compared with same period of 2016 which was the result of the Company’s effort to carefully control promotion